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Levi's Dockers Creating A Sub Brand

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... broader range of consumers (Levi-Strauss, 2003). In Poland Levi's brands are segmented so the product can be sold "from (Levi-Strauss, 2001). Currently Levi's operate out of more than 100 countries (Levi-Strauss, 2001). Levi's brand has a known global brand names, including Levi's, Dockers and Levi Strauss (Levi-Strauss, 2001). The company is most well he left the world on September 27, 1902 (Levis to Levis Co.), leaving behind an exemplary lifestyle and the brand name under single brand name: Levis (Strauss)! First business place had 90 Sacramento Street as its official address and "Levi Strauss" as the name (Levis to Levis ...



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Sources list for LEVI'S DOCKERS CREATING A SUB BRAND:

Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons.
Tesco

Kerfoot, K. (2004). On leadership: creating your own leadership brand. Urol Nurs, 24(5), 438-440.
Leadership

Intagliata, Jim, Norm Smallwood and Dave Ulrich. (2000). "Leveraging Leadership Competencies to Produce Leadership Brand: Creating Distinctiveness by Focusing on Strategy and Results." Human Resource Planning, 23(3):12.
Successful Leadership

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

 


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